rampstyle #25 – Keep It Simple and Smart

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  • 50056057-EN
Dear ramp-Community, We prefer to experience our world not only as rather complicated, but... more
Product information "rampstyle #25 – Keep It Simple and Smart"

Dear ramp-Community,

We prefer to experience our world not only as rather complicated, but also as extremely complex, and while complicated systems ultimately offer themselves dutifully to our understanding through clearly defined connections of the individual elements as well as causal relationships of cause and effect, this unfortunately does not apply to the complex systems. Here, everything is non-linear, wild, open-ended, inscrutable, unpredictable. And there we are, more or less merrily in the middle of it all. Mega enormous complex dang it! Simple looks different. Doesn’t it? Exactly!

We took a closer look – and discovered the fascination and effective validity of solutions that are as simple, minimalist and easy to understand as possible. In short, the KISS principle applies: “Keep it simple, stupid”, “stupid” here being a humorous form of address, with the flippant but well-intentioned meaning “Don’t be so stupid as to rack your brains when there’s an easier way to do it!” Seen in this light, KISS, which can be applied as a guiding principle to a wonderful number of tasks and applications, can certainly be understood as an ingenious principle in the sense of “Keep it simple and smart”. Another way of getting to the heart of things.

Well, and we’ve decided to dedicate an entire issue to the matter, along with all the extremes and other hazards. As simple as that.


The musician: James Bay. The photographer: Bryan Adams
The » Rolling Stone « once celebrated James Bay for reviving singer-songwriter traditions, in our conversation the British musician confirmed also his preference for simple music. Already beforehand, we thought that it would be ideal if Bryan Adams were to photograph him. Bryan thought so, too.

The One and Only: Tom Ford
The glamour and coolness of the 90s, plus the first luxury brand of the 21st century. We have Tom Ford to thank for all of that. A story about the man that redefined what it means to be stylish.

Thdnk better with Daniel Kahneman
If any classic is red-hot, it's »Thinking, Fast and Slow« by Daniel Kahneman. In an interview, the Nobel Prize winner described the blind spots in his own thinking with razor-sharp precision.

The happy George Clooney
He is one of Hollywood's biggest stars, partly because the 60-year-old has a rare blend of coolness and self-irony. What also makes him special are the rules he lives by. One is called: Be grateful, it was just luck. An interview.

How does Sir Paul Smith live?
In west London there is a house that was built in the middle of the 19th century, where the British designer Sir Paul Smith lives. And because there is no better place to get to know someone than at home, we met him right there.

Simply consistent: Ana de Armas
In conversation, the actress (who most recently upstaged Daniel Craig as a Bond girl) told us that she still likes to run barefoot, and sharp stones don't stop her from reaching her destination. We thought: That describes the Cuban-born actress very accurately.

Completely complex: Christian Ankowitsch
Christian Ankowitsch wrote the book »The Art Of Simple Solutions,« so we gave him a quick call. The conversation with him turned out to be more complicated than expected, but as entertaining as suspected.

Clear announcement: Quentin Tarantino
The director has already become a legend in his own lifetime, yet his career is based on simple principles, as the 59-year-old explained to us in an interview. They are: Trust, knowledge and will.

Peter Garrett shows attitude
The hit »Beds Are Burning« by Midnight Oil is still in the ears of many, but not everyone knows that: The frontman of the Australian rock band studied law and was also a minister in the Australian government.

Exclusive interview: Ewan McGregor
Some people know the Scottish actor from the »Star Wars« films or as a passionate motorcyclist. But then there is the man who thinks about environmental protection and therefore appreciates the ID. Buzz. 

A conversation with Yannick Michot, Managing Director of Patek Phillipe Germany
Yannick Michot believes that no one needs a mechanical watch. However, the Frenchman has been managing Patek Philippe Germany since 1998. So he certainly has the fitting background to claim that.


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