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Sticking to it? Sure, we know what that means. But we wanted to delve deeper, to penetrate to the core of stick-to-it-ive-ness as a philosophy – even as a way of life. That might even entice us to examine our own paradigms and behaviors and to discover the joy of experimentation. We asked some dyed-in-the-wool stick-to-it-ers like the German band Revolverheld, the extreme climber and author Thomas Bubendorfer – and world-famous Hollywood celebrity Christoph Waltz. Also in this issue: the two-time Ironman Hawaii winner Patrick Lange, never-say-die ski racer Felix Neureuther, rock star Lenny Kravitz and the photographer Andreas Mühe. And for those who really do stick to it no matter what, we’ve got a real test of endurance: the GS Trophy – eight days and 2,300 kilometers through endless desert sand.